TikTok is introducing a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the company disclosed that it now features more than 1 thousand million AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a widespread launch. This shift aligns with a surge in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A large amount of this material is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, including digital art to educational videos, and we want to give people the option to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its network tagged as made with AI. In total, more than 100 mn pieces of content are submitted to the service daily, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the amount of artificial media they watch by opening the topic control feature in the application and choosing AI-made media. Further subjects that can already be adjusted under the tool cover politics, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines require users to tag lifelike AI-generated content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any believable AI video that is not labeled can be taken down under its community policies.
Additionally, the app will from now on attach an artificially created tag to content made using its own AI tools, or identified by an collaborative effort for identifying content made by AI. This measure is designed to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2m educational fund for experts and groups to produce informative material about ethical AI use. This project will assist educational bodies specializing in educating coding and technology.
Content Safety Approach
TikTok has justified its content review process, following discussion over proposals to make redundant hundreds of content moderators in Britain. It is expected to eliminate hundreds of positions in its content moderation division in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive stated that human moderation would still have a role, but AI can shield workers by removing the most harmful content before it has to be seen by staff. The company stated a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to the use of its automated systems.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is making a difference process content quickly.”
